Changing the American Palate

March 30-April 2, Santa Rosa, California

Supermarket dietitians and other food industry professionals joined forces at Oldways’ 2011 Supermarket Dietitian Symposium March 30 to April 2 in Santa Rosa, California, to develop solutions to address our nation’s health and obesity crisis. By invitation, almost 40 retail dietitians from across the nation came together to share ideas and strategies to improve healthy eating and purchasing behavior in our nation’s leading grocery stores.

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This supermarket networking event for food and health professionals included in depth sessions with more than three dozen speakers, who shared ideas for promoting better nutrition and healthier food choices in supermarkets. See more details on our blog.

For many of the sessions listed below, copies of speakers’ presentations are available. (Some panels were discussion only, without presentations.) Click on the links to download each presentation. Remember, however, that speakers normally add considerable information orally that is not available in the PDFs; not all presentations will be completely comprehensible without this additional oral detail. While we offer these presentations for their educational value, we remind you that these works are copyrighted by each speaker and may not be reproduced without the speaker’s written permission.

 

WELCOME AND INTRO REMARKS
Sara Baer-Sinnott, President, Oldways Barb Ruhs, MS, RD, LDN, Bashas’ Family of Stores

SUPERMARKET MARKETING PRIMER, TASTES AND TRENDS
Phil Lempert, The Supermarket Guru®
Download 3.7M PDF

STORE TOUR AT WHOLE FOODS: MARKETING TRENDS & HEALTHY OPPORTUNITIES
Phil Lempert, The Supermarket Guru®

WELCOME TO WHOLE FOODS
Allison Enke, MA, RD, LD, Whole Foods

MARKETING NUTRITION: IT’S NOT WHAT YOU THINK
Tools for Retail Dietitians David Just, PhD, Associate Professor, Director, Cornell Center for Behavioral Economics in Child Nutrition Programs
Download 1.3M PDF

CONSUMER SHOPPER BEHAVIOR INSIGHTS AND UPDATES
Jenny Heap, MS, RD, Health Professional Marketing Manager, Almond Board of California

HITTING THE ROAD: CREATING, PLANNING & PROMOTING HEALTH AT RETAIL
Building a Master Promotional Planning Calendar: Goals, Resources, PR & Marketing Strategies Barb Ruhs, MS, RD, LDN, Bashas’ Family of Stores

POP NUTRITION LABELING PROGRAMS DRIVE SALES & CHANGE PUBLIC HEALTH (PANEL)

Regulatory issues & how to maximize value in store
Judy Gerber Seybold, MS, RD, LD, CLC, Director, Nutrition and Regulatory Affairs, Vestcom International
Download 1.7M PDF

Front of Package Labeling
Sarah Levy, MPH, RD, Grocery Manufacturers Association
Download 792K PDF

Heart Check Mark Program
Dennis Milne, Director, Business Relations/Nutrition Strategies Department, American Heart Association Food Certification Program
Download 1M PDF

SUPERMARKET RD CASE STUDY & DISCUSSION
Trish Kazacos, RD, CPT, Wegmans download 1.3M PDF
Judy Dodd, MS, RD, LDN, Giant Eagle
Donna Dolan, MS, RD, LD, formerly with Hy-Vee Karen Buch, RD, LDN, Weis Markets

LEADING HEALTHIER SNACKING
Katherine Francis, RD, Nutrition Scientist, Frito-Lay
Download 1.8M PDF

USING CULINARY DEMONSTRATIONS TO COMMUNICATION HEALTHY EATING
Rosie Benner, RD, LD, H-E-B Grocery Company with Caroline Whitby, MS, RD, LDN, Giant Eagle and Rosanne Toroian, Schnucks Market Inc.

PRODUCE PROMOTIONS YEAR-ROUND – CANNED, FROZEN & FRESH (PANEL)

What Works To Increase Consumption? Metrics for Success
Sarah Ludmer, RD, LD, Senior Nutritionist, Del Monte Foods
Download 540K PDF

How To Coordinate Promotions with Buyers & Category Managers
Jan DeLyser, Vice President, Marketing, California Avocado Commission download 4M PDF

Frozen Veggies 12 Months a Year: Resources to Support Education Year Round

Anh-Tram Pham, MPH, RD, Nutrition Scientist, General Mills/Green Giant Frozen
Download 1M PDF

Dietitians Share Best Practices

Jennifer Egeland, RD, LD, Balls Food Stores/Hen House Markets/Price Chopper
Download 2.9M PDF

CONNECTING CONSUMERS TO HEALTH: PHARMACY & COMMUNITY HEALTHCARE PARTNERS
Leigh Lettieri Brian, RD, LD, Kroger Tina Miller, MS, RD, Meijer
Download 412K PDF

Stephanie Walker, RD, CD, Skogens Festival Foods
Download 574K PDF

BUILDING BUZZ: SOCIAL MEDIA & PR TOOLS, TIPS & TRICKS FOR RETAIL DIETITIANS
David Grotto, RD, LDN, President and Founder, Nutrition Housecall
Leah McGrath, RD, LDN, Ingles Markets
Download 1.2M PDF (joint presentation)

TRADITIONAL DIETS FOR HEALTH: MEATLESS MEALS & OTHER INNOVATIVE IDEAS

Oldways/Pyramid Tools
Sara Baer-Sinnott, President, Oldways
Download 2.4M PDF

Driving Healthy Sales with Mushroom Promotions
Bree Flammini, Vice President, Edelman for The Mushroom Council
Download 1.4M PDF

You are What You Eat
Meghan Flynn, MS, RD, VP, Director, Food and Nutrition, Coyne Public Relations for Eggland’s Best
Download 2.9M PDF

Peanuts: The Plant Protein Powerhouse
Pat Kearney, MEd, RD, President and CEO, PMK Associates for the Peanut Institute

WHOLE GRAINS FOR HEALTH: EDUCATING CONSUMERS & INCREASING CONSUMPTION

Whole Grains Council Tools for Supermarket RDs
Cynthia Harriman, Director of Food & Nutrition Strategies, Oldways
Download 1.6M PDF

Breakfast & Beyond
Shelly Pisarra, Director, Shopping Insights & Marketing, Quaker
Download 4M PDF

Whole Grain Pasta Initiatives
Craig Geiger, Director of Category Development and Shopper Insights, Barilla
Download 4.9M PDF

Gluten Free Goes Mainstream
Derrick Tatis, Business Development Manager, TH Foods/Crunchmaster

Dietitians Share Whole Grains Practices
Patrice Joy, RD, LDN, Hannaford Bros. Nick Rose, PCC Natural Markets

MILK INITIATIVES: WORKING WITH SUPERMARKET RDs
Lori Fromm, MS, RD, Vice President, Weber-Shandwick for MILK PEP

DIETITIANS SHARE FEEDBACK & PLANNING FOR THE FUTURE BENZIGER WINERY TOUR and FINAL FEAST with WINE RECEPTION

Thanks to sponsors Del Monte and Frito-Lay (Top Level); Barilla, Quaker, California Avocado Commission, Food Match, MilkPEP, Vestcom, and The Almond Board (Level 2); The Peanut Institute, Crunchmaster, The Mushroom Council, Eggland’s Best, General Mills / Green Giant Frozen Vegetables, American Heart Association Food Certification Program (Level 3); McCormick, Tuna Council, Stonyfield / Oikos Organic Greek Yogurt, Cabot Cheese, Solae (Level 4) for supporting this event.