This month-long promotional campaign, created in 2009 by Oldways and the Mediterranean Foods Alliance, generates awareness of the delicious foods and amazing health benefits associated with the Mediterranean Diet and its vibrant lifestyle through media, supermarkets, health professionals and social networking. Each year, more people discover the fabulous flavors and accessible, affordable foods that make up this remarkable way of eating.

Special initiatives for 2012 include:

• Dietitian-A-Day postings with advice and recipes on our Oldways Table blog throughout the month of May.

• Connections with supermarket dietitians nationwide to help them bring messages about the Mediterranean Diet to their customers and help shoppers find healthy foods at retail.

• Outreach to traditional and social media channels to educate and inspire readers, viewers and listeners about the Mediterranean Diet.

•  30 Days of Mediterranean Diet Tips for the Month of May.

We work on this campaign 12 months of the year, so please get in touch with us any month to get more information on our resources, recipes, and educational materials; partners within the Mediterranean foods industry; or from our network of dietitians,scientists, and educators.

Click here to see our full list of free, downloadable resources or click here to visit the Store for affordable Mediterranean Diet resources for sale.